Celebrate Jewish champions to spark a cultural movement.

Stars of the Tribe ignites Jewish pride and perseverance during a time of rising antisemitism.

Fresh Finds: See What's New!

  • Top 10

    Gear-up with the all-time greats.

  • I'm That Jew™

    Join the global movement, born by Eitan Chitayat, celebrating Jewish identity & pride.

  • Moses Mascot

    Show your pride with our exclusive Moses mascot gear.

  • Stars of the Tribe™

    Get official with the brand behind Jewish champions.

  • Icons

    Grab officially licensed gear from Jewish legends.

  • College

    Celebrate student athlete champions on campus.

  • Kids

    Go BIG for your bubbelehs with our kids collection.

Our fighting spirit shines in the stadiums of sport.